Category: Print
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The Story of a Viewbook
The world of education if getting more and more competitive–rising costs, fewer applicants. More than ever admissions offices are seeking innovative ways to reach their prospective students through social media, web, recruitment. It can be safely said that the school’s website is a primary resource for prospective students. So what is the role of print?…
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Q & A with Eric Mongeon, Creative Director at MIT Technology Review
On November 6, the latest issue of MIT Technology Review hit the newsstands. The print edition is the last piece of a larger content delivery re-envisioning focused on a “digital first” model. It is a much different publication than the one I art-directed from my studio from 1998 to 2000. Here we discuss the new…
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One Cover, 10 Ways
One could argue that the cover of a magazine is its most important feature—even more important than the editorial and interior design—because in a brief moment it has to entice a reader to pick it up and read it. For years, editors and art directors have explored ways to create memorable covers. This fall, one…
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The 48 Hour Experiment
The first issue of 48HR magazine is out. If you’re not familiar with this new publication, it’s a magazine experiment that takes advantage of the immediacy of digital technology in order to write, design, produce and print a publication in 48 hours. The team is made up of magazine staffers from some well-known publications like…
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Comic Book Covers as Other Publications
One of the design aspects of magazines from the past that I miss is the minimal treatment of the cover. The work of George Lois for Esquire is a clear example. The covers communicated a clear message with a well-directed photo or illustration and minimal type, if any. That is certainly not the case with…