The 48 Hour Experiment
The first issue of 48HR magazine is out. If you’re not familiar with this new publication, it’s a magazine experiment that takes advantage of the immediacy of digital technology in order to write, design, produce and print a publication in 48 hours.
The team is made up of magazine staffers from some well-known publications like Wired, GOOD and Rolling Stone with over 1500 submissions from contributors around the world. The theme “Hustle” was announced on May 7. The contributors, anybody who signed-up online, had 24 hours to submit content. The production staff then had 24 hours to put to the pages together and get it to MagCloud, the on-demand printer and partial sponsor of the project.