George Lois

From 1962 to 1972 AIGA Gold Medalist, George Lois, art directed some of the most recognizable magazine covers for Esquire magazine. His tenure started off with a knock-out — The Floyd Patterson knock-out. On his website, Mr. Lois retells the story of the cover creation and the impact it had on the culture. His vision for the covers included some of the period’s hot topics like the martyrdom of Muhammad Ali, sexual equality, Presidential elections, and the Pop Art movement.