![George Lois, 1964](https://thedesignshift.com/wp-content/uploads/2013/06/lois-george.jpg)
From 1962 to 1972 AIGA Gold Medalist, George Lois, art directed some of the most recognizable magazine covers for Esquire magazine. His tenure started off with a knock-out — The Floyd Patterson knock-out. On his website, Mr. Lois retells the story of the cover creation and the impact it had on the culture. His vision for the covers included some of the period’s hot topics like the martyrdom of Muhammad Ali, sexual equality, Presidential elections, and the Pop Art movement.
- Projects: Esquire covers
- Resources: George Lois website, wikipedia entry, Esquire magazine
- Books: George Lois: The Esquire Covers, Covering the ’60s: George Lois – The Esquire Era
![Esquire magazine, October 1962](https://thedesignshift.com/wp-content/uploads/2013/06/esquire_october1962.jpg)
![Esquire magazine, March 1965](https://thedesignshift.com/wp-content/uploads/2013/06/esquire_march1965.jpg)
![Esquire magazine, April 1968](https://thedesignshift.com/wp-content/uploads/2013/06/esquire_april1968.jpg)
![Esquire magazine, May 1969](https://thedesignshift.com/wp-content/uploads/2013/06/esquire_may1969.jpg)
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