Articles by Kelly McMurray
Kelly is creative director at 2communiqué. She began her career as an editorial designer working on consumer publications. Kelly has an MFA from Massachusetts College of Art & Design. She has taught design at the Art Institute of Boston, Massachusetts College of Art & Design, Metropolitan State College of Denver, and the College of Saint Rose.
The Story of a Viewbook
The world of education if getting more and more competitive–rising costs, fewer applicants. More than ever admissions offices are seeking innovative ways to reach their prospective students through social media, web, recruitment. It can be safely said that the school’s …
Nobles Magazine: An iPad Case Study
One of the primary goals of alumni publications is to keep their community engaged with their school. With approximately 30 million tablet devices in the U.S. alone; 20 billion APPs downloaded in 2012; and over 300 magazines in the Apple …
Q & A with Eric Mongeon, Creative Director at MIT Technology Review
On November 6, the latest issue of MIT Technology Review hit the newsstands. The print edition is the last piece of a larger content delivery re-envisioning focused on a “digital first” model. It is a much different publication than the …
One Cover, 10 Ways
One could argue that the cover of a magazine is its most important feature—even more important than the editorial and interior design—because in a brief moment it has to entice a reader to pick it up and read it. For …
Alumni Magazines On WordPress
When many people think of the term “blog” they tend to envision a personal journal. But today blogging platforms have expanded into a much broader use, ranging from school websites to online publications. With a built-in Content Management System and …
