Alexey Brodovitch

Alexey Brodovitch
Alexey Brodovitch

Alexey Brodovitch became art director at Harper’s Bazaar Magazine in 1934, where he continued to work until 1958. Being a Russian émigré, Brodovitch was not afraid to use work of European artists such as Man Ray, Salvador Dali, and A.M. Cassandre in Bazaar Magazine. By the 1950s white space was the hallmark of the Brodovitch style. If one were to look at a spread, you would experience the illusion of models “floating” on a page. He was able to create elegance from the slightest hint of materiality.

 Aside from Haper’s Bazaar, Brodovitch taught at what is now the Philadelphia College of Art. His “Design Laboratory” focused variously on illustration, graphic design, and photography.

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